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SXSW Austin Guide — Music, Film & Interactive Festival Tips
SXSW is three festivals bundled into one (music, film, and interactive) that invades Austin every March. It’s chaos, energy, and pure creative overload. If you’re coming for the first time, understand that SXSW is less a festival you experience and more a city event you navigate.
What SXSW Actually Is
SXSW runs for 10 days in March and combines:
SXSW Film: Screenings, premieres, and panels. Industry films premiere here before wider release.