Three Bears General Store is 40,000 square feet of gifts at Parkway light #4 — one of the Smokies' top-three most-visited stores, by the hosts who tour it — with Tennessee rockers and ice cream out front, lunch inside, and its namesakes out back: live bears in a habitat behind the store, fed on store-bought treats. The store survived a fire and keeps expanding; every film on this page is a narrated keeper, which is rare for a shop and says something about the place.

Watch: first looks

3 videos · summaries from the actual guides

Three Bears General Store Complete Walkthrough Pigeon Forge Tennessee 2022 What's New Lunch

Yankee in the South's complete 2022 walkthrough of a store that survived a fire and keeps expanding: 40,000 square feet of gifts at Parkway light #4, Tennessee rockers and ice cream out front, lunch inside, and the live bears out back — 'if we ain't got it, you don't need it.'

Key takeaways
  • 40,000 square feet at Parkway light #4
  • The store survived a fire and keeps expanding
  • Live bears live in the habitat out back

WOW! Three Bears has so much NEW STUFF!

Vacation Station TV tour what's new at Three Bears in 2021 and head out back to the habitat behind the store, where the resident bears eat, sleep and play for the cameras.

Key takeaways
  • The bear habitat sits directly behind the store
  • A top-three most-visited store in the Smokies, per the hosts
  • 2021 tour of what's new on the shelves

THREE BEARS GENERAL STORE PIGEON FORGE,TN

Vacation Station TV's full 2020 store tour (after their signature joke-commercial cold open): aisle by aisle through one of the Smokies' top-three most-visited stores, ending at the bears.

Key takeaways
  • Aisle-by-aisle full tour from 2020
  • One of the Smokies' most-visited stores
  • Ends, as it should, at the bears

The store

Yankee in the South's complete 2022 walkthrough is the full lap — 'if we ain't got it, you don't need it' — and their 2019 visit is the baseline showing how much it has grown. The staff tour lands on the best sellers: Pandora charms and the Christmas section, locally varied canned goods and salsas, and Oliver's fudge — 28 flavors, made in the back every morning. The deli and the ice cream make it a meal stop, not just a browse.

The bears

Every tour ends, as it should, at the bears. The 2023 film covers the upstairs arcade's grand opening — new games including a VR title — then heads out back to feed the bears their treats and rank the fudge. Vacation Station TV's two visits (2020 full tour, 2021 what's-new) both make the habitat the finale.

A store as an attraction

On a strip of ticketed attractions, Three Bears is the free one — unless the fudge gets you, and the films suggest it will.

Sources: the 6 videos on this page, filmed at Three Bears General Store in Pigeon Forge between 2019 and 2026.

Watch: the full set

3 videos · summaries from the actual guides

Three Bears General Store Arcade & Live Bears | Pigeon Forge Tennessee

Adventure Is Out There cover the store's 2023 arcade grand opening upstairs — new games including a VR title and a PlayStation prize attempt — then feed the live bears their treats and rank the fudge made fresh daily in-house.

Key takeaways
  • Upstairs arcade opened in 2023 with VR games
  • Bear feeding uses store-bought treats
  • Fudge is made fresh in-house daily

THREE BEARS GENERAL STORE Pigeon Forge TN

Smoky Mountain Family get the staff tour: the best-selling Pandora and Christmas sections, the new arcade push, locally varied canned goods and salsas, and Oliver's fudge — 28 flavors, made in the back every morning — plus the deli and ice cream.

Key takeaways
  • Oliver's fudge: 28 flavors, made every morning
  • Best sellers: Pandora charms and the Christmas section
  • Deli and ice cream make it a meal stop too

Three Bears General Store in Pigeon Forge Walkthrough and Review 2019

Yankee in the South's 2019 walkthrough and review: dancing Santas, a llama pillow, bear-themed everything — then out back to feed the store's three namesake bears.

Key takeaways
  • Feeding time with the three namesake bears
  • Bear-themed everything — plus a few raptors
  • A 2019 baseline for how the store has grown

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