Forrest Mars's second act
The history film (January 2026) tells the founding properly: Forrest Mars — son of Mars founder Frank Mars, creator of the Mars Bar and Maltesers, and part of the venture that created M&M's — founded Ethel M in 1981 after all that, naming it for his mother. The factory and its cactus garden sit in Henderson, about 20 minutes from the Strip: premium chocolates made on site, watched through the self-guided factory viewing aisle, with tastings in the flagship store — the September 2026 visit does the full current circuit (machines in action, tasting, garden walk) as the page's most recent record.
The garden
Beside the factory spreads what one film calls Nevada's largest botanical cactus garden — over 300 species, put together in 1981 by the Mars family chocolatiers. The specialist tour (2024) walks it plant by plant with a cactus expert's eye — entrance statue, dedication benches, jumping cholla, the last saguaro — and the 2022 flagship review walks the same ground from the visitor's side: garden first or factory first, the standard route the five-minute orientation (2020) compresses whole. A free milk chocolate sample tradition is noted in the reviews; one dated tip is kept in its year — the famous milkshake at $5 after 5 p.m., as filmed in 2019.
The Christmas lights
The garden's second life is seasonal: at Christmas it is strung with lights for the holiday cactus garden — a beloved local tradition (2019 film; the 2022 review caught it lit for the celebration too) — with a practical warning repeated across films: holiday tasting seatings sell down to the last spot, so book ahead. A 2017 visit, filmed on the company's 35th anniversary, is the affectionate early record of the same circuit. Sweet factory, serious garden, one short drive — the valley's gentlest day trip.
Sources: the nine videos on this page — visits and tours from 2017–2026, a flagship review, a five-minute orientation, a history film, a specialist garden tour, and the holiday-lights edition — summarized from their entries in our catalog.
Watch: Ethel M Chocolate Factory And Cactus Garden, guided
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