The Ole Smoky Holler at 903 Parkway bills itself as America's most visited distillery — Gatlinburg's first legal moonshine still (opened July 2010), fronted by a working copper still visible from the sidewalk, rocking chairs outside, live music inside, and a tasting bar pouring samples at a rate that keeps the room humming. Gatlinburg has two Ole Smoky rooms; this page is the Holler. (The Whiskey Barrelhouse next block has its own identity; this page is the original.)

Watch: first looks

3 videos · summaries from the actual guides

Ole Smoky Moonshine at The Holler - Gatlinburg in the Fall

Midways & Miles

A fall walk through the Ole Smoky Holler in Gatlinburg with Midways & Miles: the tasting bar's flavor lineup (watermelon, lemon tea shine, sour lime), the Halloween-decorated store, and the shelves of moonshine jams, jellies, popcorn dust, rubs and Bloody Mary mix that fill the retail side.

Key takeaways
  • The Holler is as much store as distillery - jams, jellies, rubs and mixes fill the shelves
  • Tastings run through fruit shines like watermelon and lemon tea shine
  • Fall visits get Halloween decorations around the room

BRAND NEW 2023 FLAVORS AT OLE SMOKY DISTILLERY IN GATLINBURG, TN | FULL MOONSHINE TASTING & TOUR

K&E RV TV

K&E RV TV return to the Gatlinburg Holler for the new 2023 flavors: a full guided tasting and store tour covering the season's raspberry and mandarin orange releases, the 40-proof margarita shines and the strawberry mango favorite - and a reminder that Gatlinburg has two Ole Smoky rooms, the Moonshine Holler and the Whiskey Barrelhouse down the street.

Key takeaways
  • Gatlinburg has two Ole Smoky rooms: the Moonshine Holler and the Whiskey Barrelhouse
  • New flavors land seasonally (raspberry and mandarin orange for spring 2023)
  • Many shines are 40 proof and mild - built for sipping and mixing

Ole Smoky Moonshine Experience - Tour, Tasting, Music, and More - Gatlinburg | Adventure 12

The Jackson Travels

The Jackson Travels do the full Ole Smoky Holler experience in 2022: a walk around the tucked-away Holler site, the guided tasting, live music on the outdoor stage, and the jars they took home - sour razzinberry (best chilled, they warn) and hunch punch among them.

Key takeaways
  • The Holler sits just off the main strip and runs live music on its stage
  • Sour razzinberry is a take-home favorite - serve it chilled
  • The guided tasting is the core of the visit; merch and jars follow

The tasting

The two heavyweight reviews work the bar the same way: J & B In The Hills take the classic White Lightnin' and Moonshine Cherries through a serious evaluation; Adventure Is Out There take the ranked-flight approach and land on their top three, including the bourbon-barrel-aged pour. The 30-minute documentary on the company gives the whole operation — copper stills, the Mash Bill blend, the legalize-and-build story — the depth the quick visits skip.

The cherries

A POV tour walks the full retail experience: shirts and jars of the soaked cherries in hand at the end, which is the Holler's standard outcome. One film here is a caution in the middle of the fun: a tour-bus crew stops in on a coach itinerary — proof the Holler runs volume — but the strongest films are the working-still ones, with the distillers visible at the vats behind glass.

Watch: more views

3 videos · summaries from the actual guides

Ole Smoky Whiskey & Moonshine Taste Testing - Gatlinburg TN 4K

The Neverlanders Family Travel & Disney Tips

A family taste-testing session at Ole Smoky's Gatlinburg tasting bar in 2023: the cream shines get the verdicts - banana pudding and white chocolate strawberry 'phenomenal' cold, mountain java and butter pecan praised for coffee - plus salty watermelon, honey and the sour lineup.

Key takeaways
  • The cream shines (banana pudding, white chocolate strawberry) shine cold
  • Mountain java and butter pecan are the coffee drinkers' picks
  • Expect a family group to work through a lot of small pours - pace yourself

Ole Smoky Moonshine Tasting | Downtown Gatlinburg | Awesome Treats

Adventures with Danno

Adventures with Danno walks the downtown Gatlinburg strip in 2021 and braves the Ole Smoky moonshine tasting, folding the Holler's tasting bar into a full evening of Parkway stores and treats. (English narration; its only caption track is an auto-translation, so it loads as watch content.)

The BEST Moonshine in Gatlinburg & Pigeon Forge!? Ole Smoky vs Sugarlands vs Tennessee Shine

Melissa and Wes

Melissa and Wes run a 2025 moonshine quest across both towns: the Ole Smoky Holler in Gatlinburg (blue flame at 128 proof, fresh pineapple shine), then Sugarlands, then Tennessee Shine in Pigeon Forge - a head-to-head of the big three tasting rooms and the tradition behind them.

Key takeaways
  • The big three tasting rooms compared in one day: Ole Smoky, Sugarlands, Tennessee Shine
  • Ole Smoky's blue flame runs 128 proof - respect it
  • Moonshine tasting is a genuine Gatlinburg tradition, not just a tourist add-on

Whiskey, separately

If whiskey is the draw, Ole Smoky's barrel-proof and bourbon work sits at the Barrelhouse; the Holler is the moonshine room — corn-whiskey base, flavored jars from apple pie to the cherries, live jars on the still. The films on this page frame the room exactly that way.

Sources: the 9 videos on this page, filmed at the Ole Smoky Moonshine Holler, 903 Parkway, Gatlinburg.

Watch: the full set

3 videos · summaries from the actual guides

Ole Smoky Moonshine Tasting Gatlinburg

M-E-B Adventures

M-E-B Adventures taste their way through the Ole Smoky Gatlinburg lineup in 2022, from classic cherry and apple pie to strawberry and lemon, with the distillery's history alongside. (No usable caption track exists for this film; it loads as watch content.)

Ole Smoky Moonshine Store Tour Gatlinburg TN

Darryl Kenyon

A short store tour of the Ole Smoky Holler at 903 Parkway: the rustic copper-still distillery floor and the retail room, filmed by Darryl Kenyon.

Ole Smoky Moonshine | Meet the family that moonshines together

Visit Gatlinburg

Visit Gatlinburg's portrait of the Ole Smoky family: Gary Baker, whose family mills about a million pounds of corn a year, tells how moonshining was never about getting rich - it was economics, feeding families in the Smokies, and a heritage the Holler now pours legally.

More Gatlinburg essentials

Start from the Gatlinburg hub for the full directory, or keep exploring:

Share this page
X Facebook Pinterest Email