Across International Speedway Boulevard from the track, ONE DAYTONA is the district the speedway built for the other 300 days: roughly 300,000 square feet of shops, restaurants, a cinema, hotels and Victory Circle — its fountain plaza — opened in 2018 on speedway land. The films on this page span the district's whole life so far, from the developers' launch film to a full Bass Pro Shops tour in 2026.

ONE DAYTONA - the Newest Entertainment Complex in Daytona Beach, Florida

DaytonaBeach

The Daytona Beach CVB's ONE DAYTONA film (2018), made as the district opened across from the speedway: 300,000 square feet of first-to-market shops, full-service restaurants and quick bites, a movie theater (Cobb in the film; the cinema is CMX today), Ben & Jerry's, MidiCi pizza and P.F. Chang's, plus the 105-room Fairfield Inn & Suites inside the district. The tenant names date it slightly; the layout and the pitch — a destination within a destination — are exactly what a visitor still finds.

Key takeaways
  • 300,000 sq ft of retail, dining and entertainment across from the speedway
  • A hotel (Fairfield Inn & Suites, 105 rooms) sits inside the district
  • Filmed at the 2018 opening; the cinema is now CMX

We Go Racing At K1 Speed Daytona Beach, FL And Eat Smashburgers At BurgerTen

ViewFromTheCheapSeats

ViewFromTheCheapSeats race a night at K1 Speed, the indoor karting track that opened at the end of June 2023 directly across from Daytona International Speedway — game room, lounge and party room included, with one rule stated plainly: no alcohol before or between races. The night finishes at BurgerTen, the smash-burger spot inside ONE DAYTONA itself. Framed honestly, the film covers the speedway district's two newest racing-night options rather than the district alone.

Key takeaways
  • K1 Speed: indoor karts across from the speedway (opened June 2023)
  • No alcohol before or between races
  • BurgerTen, the ONE DAYTONA smash-burger stop, closes the night

ONE DAYTONA-The One Place To Experience It All

ONE DAYTONA

ONE DAYTONA's launch film (2018) is the developers telling the idea in their own words: after years of talking about a mixed-use district on speedway land, they built 'more for people to do when they came to town' — an entertainment complement to the World Center of Racing down the street from the world's most famous beach. Useful as the district's origin story and a period piece of Daytona's speedway-area reinvention.

Key takeaways
  • The district's concept, explained by its developers at launch
  • Built to extend the speedway visit into an evening out
  • Opened 2018 on speedway property

Victory Circle is the center

The district's own walkthrough starts where every visit does: Victory Circle, with a splash fountain by day and fountain shows synced to music and lights in the evening. The FOX 35 feature checks the district out as a whole; the launch films show the idea as pitched — more for people to do when they came to town.

The anchors, filmed

Bass Pro Shops gets a complete 2026 store tour. GameTime's arcade-and-sports-bar floor gets its own walkthrough. And across the street, K1 Speed's indoor karting — opened in June 2023 — lets ViewFromTheCheapSeats go racing at night and eat smashburgers after, the most ONE DAYTONA evening imaginable. One period detail: the 2018 films call the cinema Cobb Theatres; it operates as CMX today.

ONE DAYTONA in Daytona Beach, Florida

DaytonaBeach

A ONE DAYTONA walkthrough from the district's own channel (2019): Victory Circle is the high-energy end, with a splash fountain by day and fountain shows synced to music and lights in the evening, and the tenant mix is deliberately first-to-market — P.F. Chang's, MidiCi, the three-story Rock Bottom Restaurant & Brewery brewing on site, Built Custom Burgers, Ben & Jerry's and Jeremiah's Italian Ice. The best film here for what an evening in the district actually looks like.

Key takeaways
  • Victory Circle: splash fountain by day, music-and-light fountain shows at night
  • Rock Bottom brews on site in a three-story building
  • Tenant mix as filmed in 2019 — check current listings before a special trip

Bass Pro Shops Daytona Beach FULL TOUR | Florida’s Outdoor Wonderland

Stump & Di

Stump & Di tour the Bass Pro Shops at ONE DAYTONA (2026), the district's 70,000-square-foot, two-level anchor across from the speedway, and treat it as the attraction it is: part outdoor store, part Florida museum. The centerpiece is the 12,000-gallon freshwater aquarium built to resemble a Florida sinkhole — cypress trees, moss and rockwork stocked with largemouth bass, crappie and spotted gar — with home-décor, toy and gear departments (including a wall of YETI coolers) spread across both floors.

Key takeaways
  • The Daytona Bass Pro covers about 70,000 square feet on two levels at ONE DAYTONA
  • Its 12,000-gallon aquarium is modeled on a Florida sinkhole and holds native freshwater fish
  • Departments run from fishing and camping gear to lodge-style home décor and toys

GameTime- Over 100 Arcade Games, Bowling, and Dining at One Daytona in Daytona Beach, Florida

Off Our Couch

Off Our Couch spend a rainy day inside GameTime (2024), ONE DAYTONA's 35,000-square-foot entertainment center: 12 bowling lanes, more than 100 arcade and prize games, a full restaurant and a bar that opens to the outside in good weather. They explain the eat-and-play combo packages and the fine print they learned — unlimited-play cards don't award e-tickets and can't be shared — and buy their game credits through a Groupon deal.

Key takeaways
  • GameTime spans about 35,000 sq ft with 12 bowling lanes and 100+ games
  • Food-and-play combos exist; unlimited-play cards earn no e-tickets and are single-user
  • The bar opens to the outdoors when weather allows; the family bought credits via Groupon

The district through the year

A Winter Wonderland holiday kick-off film closes the set — the district dressed for December — alongside a plain walking tour for the ground truth. On race weekends this is the speedway's front porch; the rest of the year it is where Daytona goes out.

Sources: the 9 videos on this page, filmed at ONE DAYTONA between 2018 and 2026.

Watch: ONE DAYTONA, guided

3 videos · summaries from the actual guides

John Brown in Your Town: Checking out ONE DAYTONA

FOX 35 Orlando

FOX 35's John Brown broadcasts from ONE DAYTONA during Daytona 500 week (2022) and interviews executive director Roxanne Rybakov about the lifestyle center across from the track — a Lesa France Kennedy passion project where visitors can stay in two hotels, live in on-site luxury residences, eat, catch a movie or play at GameTime without leaving the campus. Her race-weekend advice for fans without tickets: watch the race from a district restaurant bar, where you can hear the cars from anywhere on the grounds anyway.

Key takeaways
  • ONE DAYTONA combines two hotels, residences, dining, a cinema and GameTime on one campus
  • It was developed as a passion project of Lesa France Kennedy
  • On race weekends the restaurants show the race — and the cars are audible across the district

Winter Wonderland at One Daytona Holiday Kick Off (It's Time.!!)

AVT Explores

AVT Explores wander ONE DAYTONA's Winter Wonderland holiday kick-off (2024): market stalls selling cookies (five for $3 at the Cupcake Metropolis booth, as filmed) and shower steamers, build-your-own plush and spicy chicken bites, families gathering ahead of the 4:30 parade. A ground-level feel for how the district's Victory Circle lawn turns into a Christmas market for its holiday opener.

Key takeaways
  • The holiday kick-off fills the district with vendor stalls and a late-afternoon parade (4:30 as filmed)
  • Local bakers and makers sell alongside the district's shops and restaurants

ONE DAYTONA / Things To Do in Daytona Beach

Den Viss

Den Viss walk ONE DAYTONA in 2021 as part of a Daytona things-to-do roundup — the lifestyle center's streets, shops and Victory Circle lawn across from the speedway. (Supadata returned transcript-unavailable on two attempts; loads as watch content.)

More Daytona Beach essentials

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