Branson's Ripley's Believe It or Not! is the building that looks broken on purpose — its cracked facade a nod to the 1811–12 New Madrid earthquakes — guarded by a two-story robot welded from hundreds of used car and motorcycle parts. Inside: roughly 450 exhibits across eight galleries, rotating so repeat visits differ.
The tours
YourAdventureCompass's end-to-end visit leads: the robot, the crack, gallery after gallery, an authentic Wells Fargo stagecoach and the interactive shooting gallery. BunnyPlaysHere works the signature pieces: a mammoth built entirely from used tires, a traditional shrunken head, New Guinea nosebone ornaments and a kangaroo-tooth necklace — two world records under one roof, per her title. Fantabulous Travels' ultimate tour opens with Robert Ripley's own story — the cartoonist voted the most popular man in America, whose first Odditorium opened at the 1933 Chicago World's Fair.
The authority
Two films carry unusual weight. General manager John Kelley tells Play Branson the operator's view — the experience starting in the parking lot, the building itself as first exhibit. And The Carpetbagger, who has visited every Ripley's in the United States and Canada, reviews Branson's after its remodel — including its shooting gallery, where retired exhibits get a second life as targets.
Sources: the 6 videos on this page.
Watch: Ripley's Believe It Or Not Branson, guided
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