Beyond The Lens is Branson's pop-culture fun house — you enter through a giant camera — mixing games, selfie sets and the FlyRide flying theater. It also has the strangest origin story on the Strip.
The building's past
The Carpetbagger tells it: the building opened as National Enquirer Live — a tabloid museum — and rebranded to Beyond the Lens within weeks. Inside, his visit plays the Bigfoot trivia gauntlet through the pop-culture and conspiracy galleries.
The experience
Branson Fam's end-to-end walk is the fullest tour: check in, schedule your FlyRide time at the desk, pose with the alien, then through the portal into the Human Kaleidoscope's mirror-and-retro-light room, the virtual bowling alleys and the baseball pitching simulator. Manager Tracey Field tells Play Branson about the formula — and the Ozark Mountain Christmas run, when the FlyRide becomes a Polar Express flight that returning families have made a tradition.
The two halves
BunnyPlaysHere — who calls it the most selfied place in Branson — walks both wings: the games-and-selfies front half, and the deeper true-crime wing (Ted Bundy, O.J. Simpson and Scott Peterson exhibits). An opening-season 2019 walkthrough and a 360 VR tour close the set as watch content.
Sources: the 6 videos on this page.
Watch: Beyond The Lens Branson, guided
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